Google Local Services Ads → Performance Max Migration Guide 2026
Backup checklist, migration-day verification, budget/bidding changes and a 30-day stabilization plan for the new pay-per-lead workflow.
A focused local-business shelf built around Google's 2026 Local Services Ads migration, Gemini-powered Business Profile workflows, and the practical work required to make a business easier to understand across Search, Maps and AI-assisted discovery.
PLUMBERSHVACELECTRICIANSROOFERSCLEANERSPEST CONTROLLAWN CAREMOVERSGet all three local-business guides for $69 one time instead of $97 separately. Immediate digital delivery after successful Stripe checkout.
Get the 3-Pack — $69Compare GuidesBackup checklist, migration-day verification, budget/bidding changes and a 30-day stabilization plan for the new pay-per-lead workflow.
Practical owner workflows for business information, reviews, posts, performance metrics and search-keyword analysis in Gemini.
A practical audit for entity accuracy, service/location clarity, local-answer readiness and measurement across Search, Maps and AI discovery.
Google says selected U.S. home and storefront service advertisers began transitioning from Local Services Ads into specialized Performance Max campaigns with pay-per-lead goals in August 2026. The pay-per-lead model and Search/Maps placements remain, while management and reporting move into Google Ads. Google also says historical Local Services Ads performance reports do not automatically transition.
The PDFs are the low-friction entry point. The same local-business surface can feed a future ScriptMasterLabs Local AI Visibility audit and a specialized Local Business Edition of AI SEO Agent OS without changing the core x402 product line.
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