Google Local Services Ads → Performance Max Migration Guide 2026
A small-business operating guide for the August 2026 transition to Performance Max campaigns with pay-per-lead goals — focused on what to preserve, what changes, what to verify on migration day, and what to watch for the next 30 days.
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What the guide covers
Preserve historical LSA reporting, capture current lead-routing settings, service areas, budget context, verification state and operating baselines.
Verify campaign status, service areas, lead handling, daily budget conversion, valid-lead billing behavior and Search/Maps placement assumptions.
Understand the shift from weekly-budget conventions to Google Ads daily-average budgeting and the loss of some legacy manual bidding controls.
Track valid leads, cost per valid lead, lead quality, missed calls, response time and business-profile consistency before making large reactive changes.
Google's first U.S. phase includes selected plumbing, HVAC, electrical, appliance repair, house cleaning, lawn care, roofing, pest control and moving advertisers. Later phases expand to additional advertiser groups.
Truth boundary: this guide does not promise cheaper leads, more leads, better placement or improved ad performance. It is a migration and measurement playbook.
Primary source
Google Ads Help — Local Services Ads transition to Performance Max campaigns with pay-per-lead goals
Google Ads Help — About pay-per-lead goals for Performance Max campaigns
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