Google LSA to Performance Max: 2026 migration checklist
Google's August 2026 move of Local Services Ads into Performance Max campaigns with pay-per-lead goals is the subject of ScriptMasterLabs' guide — a $39 one-time PDF (per the offer box) covering what to preserve, what changes, migration-day verification, and 30-day stabilization. Google states historical LSA reports do not automatically transition into Google Ads.
A small-business operating guide for the August 2026 transition to Performance Max campaigns with pay-per-lead goals — focused on what to preserve, what changes, what to verify on migration day, and what to watch for the next 30 days.
| When | Who and what changes |
|---|---|
| August 2026 | Selected U.S. home and storefront service advertisers. |
| Late 2026 | Broader U.S. cohorts including certain service-area businesses. |
| 2027 | Remaining advertiser categories and non-U.S. accounts. |
| Before migration | Save historical LSA performance reports; Google says they do not transfer to Google Ads. |
Verified primary sources: Google Ads migration help and supported verticals. Eligibility and exact account timing vary. Published by Script Master Labs LLC; updated .
How much is the migration guide, and how is it delivered?
The guide is $39 for instant digital delivery of the PDF, with promotion codes supported at checkout.
Buy PDF — $39Browse active individual guide checkoutsPromotion codes supported at checkout. The three-guide bundle checkout is temporarily paused.
What the guide covers?
Four coverage areas: before migration, migration day, bidding & budget, and 30-day stabilization.
Preserve historical LSA reporting, capture current lead-routing settings, service areas, budget context, verification state and operating baselines.
Verify campaign status, service areas, lead handling, daily budget conversion, valid-lead billing behavior and Search/Maps placement assumptions.
Understand the shift from weekly-budget conventions to Google Ads daily-average budgeting and the loss of some legacy manual bidding controls.
Track valid leads, cost per valid lead, lead quality, missed calls, response time and business-profile consistency before making large reactive changes.
Google's first U.S. phase includes selected plumbing, HVAC, electrical, appliance repair, house cleaning, lawn care, roofing, pest control and moving advertisers. Later phases expand to additional advertiser groups.
Truth boundary: this guide does not promise cheaper leads, more leads, better placement or improved ad performance. It is a migration and measurement playbook.
What is the primary source for the migration guide?
Primary sources: Google Ads Help on the Local Services Ads transition to Performance Max campaigns with pay-per-lead goals, and on pay-per-lead goals for Performance Max campaigns.
Google Ads Help — Local Services Ads transition to Performance Max campaigns with pay-per-lead goals
Google Ads Help — About pay-per-lead goals for Performance Max campaigns
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Educational information only. No personalized investment, legal, tax, regulatory, cybersecurity or business advice. No ranking, citation, performance or financial outcome is guaranteed.
What is included in this PDF?
5 pages in a fixed-layout PDF: Campaign backup, budget review, lead routing and migration checks. This is a compact field guide with review checks and source notes.